In this full episode of The Marty Davis Show, Marty sits down with Chris Rubio, Global Head of Customs Brokerage Strategy at UPS, to unpack how global shipping really works—and how AI is transforming every step of the journey. Chris started as a UPS package car driver and rose to become a patent‑holding innovator leading AI‑powered customs and compliance solutions used around the world.Chris explains what customs brokerage actually is, why the licensing exam is so demanding, and why so many entrepreneurs are intimidated by cross‑border shipping. He breaks down how UPS helps small and medium‑sized businesses understand duties, tariffs, documentation, and total landed cost so they can scale confidently into new markets.You’ll hear how AI is being used to digitize invoices, optimize duties, detect anomalies, and “shrink the haystack” of risky shipments in a world moving billions of packages. Chris describes AI as the “new energy of the Industrial Revolution” and says we’re only in the second inning of a nine‑inning game when it comes to its impact on global trade.The episode also reveals UPS’s Global Checkout tool, a first‑in‑the‑industry solution that shows customers the final, guaranteed price—including duties and taxes—before they buy, dramatically reducing surprise fees and abandoned packages. For e‑commerce brands and startups, Chris explains how this levels the playing field and gives them big‑company clarity and trust with international buyers.If you’re a founder, attorney, logistics pro, or content creator looking to understand how AI, compliance, and smart strategy can open global opportunities, this conversation is a masterclass in the future of shipping and supply chains. Watch to learn how to think about risk, regulation, and innovation the way a global leader at UPS does.The Marty Davis Show, Marty Davis, Chris Rubio, UPS, UPS customs, UPS Global Checkout, customs brokerage, customs broker, global trade, international trade, international shipping, global shipping, cross border shipping, import export, import export business, duties and taxes, tariffs, landed cost, ecommerce shipping, ecommerce logistics, small business shipping, SME shipping, supply chain, supply chain innovation, logistics, logistics technology, AI, artificial intelligence, AI in logistics, AI in supply chain, AI in shipping, digital transformation, digital customs, customs automation, risk based duty minimization, predictive customs clearance, global commerce, Miami podcast, business podcast, entrepreneurship podcast, B2B podcast, shipping solutions, UPS tools, UPS technology, international ecommerce, shipping strategy, global expansion, business growth, online business, shipping for small business, UPS innovation, AI in global trade