Full show notes, transcript and AI chatbot - http://bit.ly/3FX0G7s Watch on YouTube - https://youtu.be/l6F_9ZfHxJc Webinar sign-up link: http://bit.ly/4ehrs7m 00:00:00 Google Cloud outage consequences 00:05:09 Google Search AI integration 00:09:50 Shopping journey optimisation 00:10:56 Martech madness webinar promo 00:11:36 Martech stack challenges and solutions 00:16:25 Warehouse native analytics solution 00:22:37 Data warehousing accessibility and democratisation 00:24:37 Data warehouse monetisation challenges 00:29:10 Transitioning to a data warehouse 00:32:45 Data integration process explained 00:36:17 SQL optimisation without LLMs 00:39:23 Data quality and user trust 00:45:13 Product and marketing analytics overlap 00:49:21 Data warehouse analytics revolution 00:51:46 Data privacy in tech solutions 00:56:41 Cat logo branding significance 00:59:40 AI in SQL queries ----- Episode Summary: In this episode of The Measure Pod, Dara and Matt are joined by István Mészáros, founder and CEO of Mitzu — a company who have built a warehouse-native product analytics solution. They explore who this approach is really for, what it offers teams that traditional tools don’t, and the challenges companies face when making the shift. Expect an honest discussion about trade-offs, technical friction, and why warehouse-native is becoming a serious contender in the analytics space. ----- About The Measure Pod: The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #123 Why teams are turning to warehouse-native analytics (with István Mészáros at Mitzu) appeared first on Measurelab.