What will define the future of TV advertising? With Roku's Mike Shaw

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The Media Leader Podcast

The Media Leader

207 episodes

2 days ago

The Media Leader is the leading source of analysis, data, opinion and trends in commercial media and advertising.

Hosted by senior reporter Jack Benjamin, we speak to senior industry leaders and rising stars about the key challenges media faces as part of our mission to stand up for courage, inclusion and excellence in media.

Find out more at uk.themedialeader.com and subscribe to our daily newsletter.

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The Media Leader is the leading source of analysis, data, opinion and trends in commercial media and advertising.

Find out more at uk.themedialeader.com and subscribe to our daily newsletter.

What will define the future of TV advertising? With Roku's Mike Shaw

The Media Leader Podcast

34 minutes 56 seconds

1 month ago

What will define the future of TV advertising? With Roku's Mike Shaw

This episode was produced in partnership with Roku. It's been a busy past few months for Roku: in the US, it launched a new low-cost subscription service, Howdy, which aims to be supplementary to the likes of Netflix and Disney+; in the UK, Roku launched 40 FAST channels on its platform. Last month, The Media Leader sat down with Roku’s content distribution director, Tom Price. If you haven’t listened, it’s worth your time – Price spoke about those developments, as well as how Roku works with its content partners to support their programming within the Roku platform. But that was only part 1 of a 2-part series produced in partnership with the company, timed to coincide with The Media Leader's focus on the future of TV at our annual Future of TV Advertising Global Event, held this week. For part 2 of the series, host Jack Benjamin is joined by Mike Shaw, the director of EMEA ad sales at Roku. Shaw discussed Roku's commercial strategy more broadly. He chatted about where Roku sits within the wider CTV ecosystem, how it’s working with retail media partners, innovations it would like to help drive in measurement, and how the TV market is changing to become more data-led and programmatic. Highlights: 1:37: What will define the future of TV advertising? 5:00: Growth and growing pains in CTV 9:09: How to use data for brand and performance alike 14:20: Linking CTV with retail media and driving innovation amid 'democratisation' of TV 20:38: How Roku aims to grow market share in Europe: using TV OS for incremental reach 26:36: The future of FAST and bundling amid subscription fatigue Related articles: How Roku is piecing a fragmented TV landscape back together — with Tom Price Roku launches FAST channels in UK market Howdy confirms Roku’s growing interest in subscription streaming Roku eyes app bundling opportunity as next-gen aggregator --- Thanks to our production partners Trisonic for editing this episode. --> Discover how Trisonic can elevate your brand and expand your business by connecting with your ideal audience Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media Leader YouTube: The Media Leader