Host Claire Atkinson (Business Insider, NBC News, New York Post) brings exclusive conversations with big thinkers in media, tech, and marketing. The podcast will break and bridge new insights into the most important stories of the week, while looking at media and marketing news and trends from a global perspective.
The Media Mix was co-created by Claire Atkinson and Jamie Maglietta. Hosted by Claire Atkinson. Executive Producers are Claire Atkinson, Jamie Maglietta, and Situation Room Studios. Edited and Produced by Situation Room Studios.
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Host Claire Atkinson (Business Insider, NBC News, New York Post) brings exclusive conversations with big thinkers in media, tech, and marketing. The podcast will break and bridge new insights into the most important stories of the week, while looking at media and marketing news and trends from a global perspective.
The Media Mix was co-created by Claire Atkinson and Jamie Maglietta. Hosted by Claire Atkinson. Executive Producers are Claire Atkinson, Jamie Maglietta, and Situation Room Studios. Edited and Produced by Situation Room Studios.
Disney’s Rita Ferro On The Future of Customization in Streaming, Disney’s AI Use & Sports Innovation
The Media Mix with Claire Atkinson
27 minutes
1 year ago
Disney’s Rita Ferro On The Future of Customization in Streaming, Disney’s AI Use & Sports Innovation
The Media Mix continues to break down topics from Cannes Lions. On this episode Claire Atkinson talks with Disney’s President of Global Ad Sales, Rita Ferro. What stood out to her from Cannes, the future of streaming, and “creative versioning” on Disney+. Plus Disney’s strategy around Presidential Debates, with this week’s CNN Debate in mind. For more on this and other media topics subscribe to The Media Mix newsletter on Substack. The Media Mix is also are looking for sponsors and fresh guest bookings for 2024, so email us at themediamixUS@gmail.com You can also find Claire Atkinson on social media @claireatki or pitch her Executive Producer at jamie@oncamready.com
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The Media Mix with Claire Atkinson
Host Claire Atkinson (Business Insider, NBC News, New York Post) brings exclusive conversations with big thinkers in media, tech, and marketing. The podcast will break and bridge new insights into the most important stories of the week, while looking at media and marketing news and trends from a global perspective.
The Media Mix was co-created by Claire Atkinson and Jamie Maglietta. Hosted by Claire Atkinson. Executive Producers are Claire Atkinson, Jamie Maglietta, and Situation Room Studios. Edited and Produced by Situation Room Studios.