Send us a text In this episode of the Medical Device Marketing Podcast, host Claudia Holy is joined by seasoned MedTech executive Justin Hall to explore how the commercial landscape is transforming for medical device companies. Drawing on over two decades of experience across startups and corporates like Stryker, NeoTract and iRhythm, Justin explains why sales, marketing, and market access can no longer operate in silos. The episode dives into the growing challenge of cutting through market n...
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Send us a text In this episode of the Medical Device Marketing Podcast, host Claudia Holy is joined by seasoned MedTech executive Justin Hall to explore how the commercial landscape is transforming for medical device companies. Drawing on over two decades of experience across startups and corporates like Stryker, NeoTract and iRhythm, Justin explains why sales, marketing, and market access can no longer operate in silos. The episode dives into the growing challenge of cutting through market n...
54. Implementing market research across the product lifecycle
The Medical Device Marketing Podcast
37 minutes
1 year ago
54. Implementing market research across the product lifecycle
Send us a textUnlock the potential of your medical device with insights from market access experts. In this episode of the Medical Device Marketing Podcast, we dive into a critical conversation about the pivotal role of market access and its direct impact on your product's success.Join us as we speak with Michael Branagan-Harris and John West from Device Access UK Ltd to explore:What market access truly means for MedTech companiesHow it influences patient access and healthcare outcomesIt...
The Medical Device Marketing Podcast
Send us a text In this episode of the Medical Device Marketing Podcast, host Claudia Holy is joined by seasoned MedTech executive Justin Hall to explore how the commercial landscape is transforming for medical device companies. Drawing on over two decades of experience across startups and corporates like Stryker, NeoTract and iRhythm, Justin explains why sales, marketing, and market access can no longer operate in silos. The episode dives into the growing challenge of cutting through market n...
