In an increasingly-mobile world, a custom mobile app for your business might seem like a surefire way to drive revenue and make what you offer more convenient for your customers.

Unfortunately, most people underestimate the time and costs that actually go into designing, building, and maintaining an app. It’s not just the upfront costs either; an app needs to be designed for both iOS and Android devices, and rigorously maintained to support hundreds of devices and remain compatible with the newest software updates.

In this episode of The Messengers podcast, Chris Searles and Rob Seifert (Searles Graphics) discuss their experience working with companies looking for app design, some of the misconceptions that a lot of people have about the costs involved in software development, and the process for evaluating whether your business actually needs a custom mobile app at all.