Welcome to The Messy Growth Show – the podcast that explores the messy journey of growth in business and life. In this episode, hosts Christian Godoy Jørgensen and Søren Skovdahl Hansen sit down with Ron Gidron, founder of xtype, to uncover the raw and insightful truths about starting and growing a business from the ground up. From navigating the complexities of the B2B SaaS enterprise space to fostering collaboration within a team, Ron shares his invaluable experiences and wisdom. He delves into the challenges and triumphs of entrepreneurship, emphasizing the importance of persistence, understanding the client's pain points, and the significance of focusing on sales strategy. Tune in as we learn about Ron's journey from a farmer to a tech entrepreneur, the trials and triumphs of building a company, and the pivotal role of customer feedback in shaping a successful product. Join us as we unravel the messy and inspiring growth story of Ron Gidron and xtype and gain valuable insights for your entrepreneurial journey. This is The Messy Growth Show – where the messy parts are just as important as the growth.