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The Messy Growth Show
The Messy Growth Show
10 episodes
2 weeks ago
We are Christian and Soren, hosts of The Messy Growth Show, where we discuss the key elements of achieving B2B growth, debunking myths about what works and doesn’t. About us: We are the founders of DigitalWasabi.dk and LeadPillar.com helping B2B companies grow faster and better.
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Marketing
Business
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All content for The Messy Growth Show is the property of The Messy Growth Show and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
We are Christian and Soren, hosts of The Messy Growth Show, where we discuss the key elements of achieving B2B growth, debunking myths about what works and doesn’t. About us: We are the founders of DigitalWasabi.dk and LeadPillar.com helping B2B companies grow faster and better.
Show more...
Marketing
Business
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Unlocking the Secrets to SaaS Success: Zsuzsa Kecsmar Reveals the Challenges Overcome by Antavo
The Messy Growth Show
37 minutes 41 seconds
2 years ago
Unlocking the Secrets to SaaS Success: Zsuzsa Kecsmar Reveals the Challenges Overcome by Antavo

In this episode, we have a special guest joining us, Zsuzsa Kecsmar, the co-founder of Antavo, and how they are revolutionizing the industry of customer loyalty programs.

Zsuza challenges the common belief that startups must solely focus on scalable actions, revealing how doing things that don't scale has been imperative to their growth.

Dive into the Antavo's challenging journey of making loyalty programs easier to launch and adjust, add new features, and ultimately create better customer experiences.

She shares valuable insights on pricing strategies, the huge importance of partnerships, and expanding their target audience.


What you will learn

  • Transforming the traditional "earn and burn" model to innovative and engaging experiences for brands like KFC and BMW. Learn the future of loyalty today!
  • The discovery of "partnerships", and finding the "right" partners ... and how that shaped their success.
  • Understand how Antavo helps redefine the way brands connect with their customers and the role of technology in enhancing loyalty experiences.
  • The journey to finding the right pricing strategy
  • Not finding the ONE growth campaign to double-down on, and doing the things that don't scale.


Connects with Zsuzsa Kecsmar:

LinkedIn

About Antavo: https://antavo.com/

Some amazing Antavo case studies: https://antavo.com/case-studies/


Subscribe for more messy growth stories:

Listen on Apple Podcast 

Listen on Spotify Podcast 

Listen on Google Podcast 

Watch on Youtube 


About The Messy Growth Show:

⁠https://messygrowthshow.com/⁠

Follow us on Linkedin


The Messy Growth Show
We are Christian and Soren, hosts of The Messy Growth Show, where we discuss the key elements of achieving B2B growth, debunking myths about what works and doesn’t. About us: We are the founders of DigitalWasabi.dk and LeadPillar.com helping B2B companies grow faster and better.