How do you lead with purpose when you're guiding one of the most recognized brands on the planet? And how do you stay rooted in values while moving at the speed needed to remain culturally relevant across continents and communities? Join host Nancie McDonnell Ruder in conversation with Bulbul Khera, General Manager, Global Purpose Business at Nike, where she helps cultivate and strengthen what the brand stands for. With over 25 years of experience spanning India, Southeast Asia, Africa, Lat...
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How do you lead with purpose when you're guiding one of the most recognized brands on the planet? And how do you stay rooted in values while moving at the speed needed to remain culturally relevant across continents and communities? Join host Nancie McDonnell Ruder in conversation with Bulbul Khera, General Manager, Global Purpose Business at Nike, where she helps cultivate and strengthen what the brand stands for. With over 25 years of experience spanning India, Southeast Asia, Africa, Lat...
Beyond The Playbook: The Real-World Lessons Modern CMOs Need (Part 1)
The Metamorphosis Moment
32 minutes
1 month ago
Beyond The Playbook: The Real-World Lessons Modern CMOs Need (Part 1)
What if the biggest mistake CMOs make is believing that their job is to "do great marketing"? In this first of a two-part conversation, Nancie McDonnell Ruder sits down with Mike Linton—five-time CMO (Best Buy, Farmers Insurance, Ancestry.com and more) and host of CMO Confidential—for a candid, behind-the-scenes look at what the CMO role really demands today. Mike doesn’t romanticize the job. He argues that the CMO’s true responsibility is not campaigns, awards, or clever creative—it’s helpin...
The Metamorphosis Moment
How do you lead with purpose when you're guiding one of the most recognized brands on the planet? And how do you stay rooted in values while moving at the speed needed to remain culturally relevant across continents and communities? Join host Nancie McDonnell Ruder in conversation with Bulbul Khera, General Manager, Global Purpose Business at Nike, where she helps cultivate and strengthen what the brand stands for. With over 25 years of experience spanning India, Southeast Asia, Africa, Lat...
