How do you lead with purpose when you're guiding one of the most recognized brands on the planet? And how do you stay rooted in values while moving at the speed needed to remain culturally relevant across continents and communities? Join host Nancie McDonnell Ruder in conversation with Bulbul Khera, General Manager, Global Purpose Business at Nike, where she helps cultivate and strengthen what the brand stands for. With over 25 years of experience spanning India, Southeast Asia, Africa, Lat...
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How do you lead with purpose when you're guiding one of the most recognized brands on the planet? And how do you stay rooted in values while moving at the speed needed to remain culturally relevant across continents and communities? Join host Nancie McDonnell Ruder in conversation with Bulbul Khera, General Manager, Global Purpose Business at Nike, where she helps cultivate and strengthen what the brand stands for. With over 25 years of experience spanning India, Southeast Asia, Africa, Lat...
Leading Brand Evolution at Legacy Institutions with Kevin Nuss
The Metamorphosis Moment
49 minutes
5 months ago
Leading Brand Evolution at Legacy Institutions with Kevin Nuss
In this episode of The Metamorphosis Moment, host Nancie McDonnell Ruder sits down with Kevin Nuss, Director of Marketing and Communications at the Santa Barbara Zoo. Kevin stepped into his role in 2021, bringing with him a fresh perspective from his work on blockbuster entertainment campaigns like Disney on Ice and Monster Jam. His challenge? To help a beloved, 60-year-old community landmark evolve for a new era without losing the emotional bond generations of guests have with it. He reveals...
The Metamorphosis Moment
How do you lead with purpose when you're guiding one of the most recognized brands on the planet? And how do you stay rooted in values while moving at the speed needed to remain culturally relevant across continents and communities? Join host Nancie McDonnell Ruder in conversation with Bulbul Khera, General Manager, Global Purpose Business at Nike, where she helps cultivate and strengthen what the brand stands for. With over 25 years of experience spanning India, Southeast Asia, Africa, Lat...
