How do you lead with purpose when you're guiding one of the most recognized brands on the planet? And how do you stay rooted in values while moving at the speed needed to remain culturally relevant across continents and communities? Join host Nancie McDonnell Ruder in conversation with Bulbul Khera, General Manager, Global Purpose Business at Nike, where she helps cultivate and strengthen what the brand stands for. With over 25 years of experience spanning India, Southeast Asia, Africa, Lat...
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How do you lead with purpose when you're guiding one of the most recognized brands on the planet? And how do you stay rooted in values while moving at the speed needed to remain culturally relevant across continents and communities? Join host Nancie McDonnell Ruder in conversation with Bulbul Khera, General Manager, Global Purpose Business at Nike, where she helps cultivate and strengthen what the brand stands for. With over 25 years of experience spanning India, Southeast Asia, Africa, Lat...
The Power of Consumer Fluency: How to Transform Legacy Businesses
The Metamorphosis Moment
49 minutes
4 months ago
The Power of Consumer Fluency: How to Transform Legacy Businesses
In this episode of The Metamorphosis Moment, we sit down with Erin Laya, Vice President of Marketing, Business Acceleration at Brunswick Corporation. Drawing on her time leading brands like Mattel, Dyson and Denon, Erin shares honest lessons about what it really takes to build marketing capabilities inside legacy organizations where product and engineering have long been at the center. She and Noetic Consultants' CEO and Visionary, Nancie McDonnell Ruder dive into the challenges of earn...
The Metamorphosis Moment
How do you lead with purpose when you're guiding one of the most recognized brands on the planet? And how do you stay rooted in values while moving at the speed needed to remain culturally relevant across continents and communities? Join host Nancie McDonnell Ruder in conversation with Bulbul Khera, General Manager, Global Purpose Business at Nike, where she helps cultivate and strengthen what the brand stands for. With over 25 years of experience spanning India, Southeast Asia, Africa, Lat...
