How do you lead with purpose when you're guiding one of the most recognized brands on the planet? And how do you stay rooted in values while moving at the speed needed to remain culturally relevant across continents and communities? Join host Nancie McDonnell Ruder in conversation with Bulbul Khera, General Manager, Global Purpose Business at Nike, where she helps cultivate and strengthen what the brand stands for. With over 25 years of experience spanning India, Southeast Asia, Africa, Lat...
All content for The Metamorphosis Moment is the property of Noetic Consultants and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
How do you lead with purpose when you're guiding one of the most recognized brands on the planet? And how do you stay rooted in values while moving at the speed needed to remain culturally relevant across continents and communities? Join host Nancie McDonnell Ruder in conversation with Bulbul Khera, General Manager, Global Purpose Business at Nike, where she helps cultivate and strengthen what the brand stands for. With over 25 years of experience spanning India, Southeast Asia, Africa, Lat...
The Soul of the Brand: Rediscovering Purpose in a Mission-Driven Institution
The Metamorphosis Moment
53 minutes
3 months ago
The Soul of the Brand: Rediscovering Purpose in a Mission-Driven Institution
In this episode of The Metamorphosis Moment, host Nancie McDonnell Ruder talks with Kari Streiber, VP of Marketing and Communications at the Dallas Zoo, about the art and science of mission-driven marketing. Kari shares how she balances attracting over a million visitors each year with advancing the Zoo’s conservation mission, proving that constraints can fuel creativity and authenticity builds advocacy. Together, Nancie and Kari explore how to turn constraints into competitive advantage, us...
The Metamorphosis Moment
How do you lead with purpose when you're guiding one of the most recognized brands on the planet? And how do you stay rooted in values while moving at the speed needed to remain culturally relevant across continents and communities? Join host Nancie McDonnell Ruder in conversation with Bulbul Khera, General Manager, Global Purpose Business at Nike, where she helps cultivate and strengthen what the brand stands for. With over 25 years of experience spanning India, Southeast Asia, Africa, Lat...
