The Middle is all about what happens when public relations, journalism and marketing meet. We go behind the scenes to talk about telling (and selling) stories to evolving audiences. The Middle brings together innovative thinkers from all sides of media. Trading notes. Straight up. The Middle is produced by Edelman Canada and recorded in Toronto.
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The Middle is all about what happens when public relations, journalism and marketing meet. We go behind the scenes to talk about telling (and selling) stories to evolving audiences. The Middle brings together innovative thinkers from all sides of media. Trading notes. Straight up. The Middle is produced by Edelman Canada and recorded in Toronto.
Episode 2: Handling investigative journalism (Brad Ross & Kevin Donovan)
The Middle
35 minutes
7 years ago
Episode 2: Handling investigative journalism (Brad Ross & Kevin Donovan)
The phone rings. On the other end, an investigative reporter. What do you do? Well, turns out that decision might just be one of the most important you make. Brad Ross, Executive Director of Corporate and Customer Communications for the Toronto Transit Commission and Kevin Donovan, Chief Investigative Reporter at the Toronto Star, join host Sophie Nadeau, Edelman Canada’s National Media Lead, to talk through just how to approach talking to journalists.
If you’d like to continue the conversation, find us on Twitter. Brad Ross is at @bradTTC, Kevin Donovan is at @_kevindonovan and Sophie Nadeau is @sophienadeau. Thanks for listening.
The Middle
The Middle is all about what happens when public relations, journalism and marketing meet. We go behind the scenes to talk about telling (and selling) stories to evolving audiences. The Middle brings together innovative thinkers from all sides of media. Trading notes. Straight up. The Middle is produced by Edelman Canada and recorded in Toronto.
