MIDiA delves into podcasting with this series looking at what the pandemic and recession mean for entertainment industries – from music, to sports, games, video, consumer culture and advertising – as we all adjust to a new normal.
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MIDiA delves into podcasting with this series looking at what the pandemic and recession mean for entertainment industries – from music, to sports, games, video, consumer culture and advertising – as we all adjust to a new normal.
MIDiA's games, music and sports analysts Karol, Mark and Srishti discuss the dynamics of identity and scarcity, the audiences of the future, and how to evolve marketing KPIs and content strategy to balance the key factors of monetisation and cultural relevance in the 'new normal'.
MIDiA delves into podcasting with this series looking at what the pandemic and recession mean for entertainment industries – from music, to sports, games, video, consumer culture and advertising – as we all adjust to a new normal.
