In this episode of the Million Dollar Brands Podcast, Bruce Cardenas takes us on a journey that’s nothing short of extraordinary—from growing up in the tough streets of Highbridge, New Jersey, to becoming a powerhouse entrepreneur and leader in the business world. With grit forged in the Marine Corps and sharpened in the LAPD, Bruce transformed his experiences into the cornerstones of an inspiring career. He built a thriving personal protection business and played a game-changing role in the billion-dollar sale of Quest Nutrition, all while staying true to his roots and values. Throughout the episode, Bruce drops invaluable wisdom on the power of prioritizing customer experience, building meaningful relationships, and the relentless pursuit of excellence. Justine and Bruce deep dive into his latest venture at Legendary Foods, unpacking the key lessons and strategies that every entrepreneur needs to know if they want to build a brand that defies expectations and dominates industries. One of the best episodes yet! This is more than a story of success—it's a masterclass in resilience, relationships, and redefining what’s possible. Tune in and discover the secrets that turned a kid from New Jersey into a billion-dollar brand architect. You don’t want to miss this one!
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Website:brucecardenas.com
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