How does a small family footwear business evolve into a billion-dollar global powerhouse? In the latest episode of The Million Dollar Branders Podcast, Justine sits down with Joe Foster, co-founder of Reebok, to break down the strategic pivots, branding brilliance, and fearless execution that turned Reebok into a household name. 💬 "A brand isn’t just a logo—it’s a story, a movement, a relentless pursuit of something greater." – Joe Foster 🔥 Key Takeaways: ✅ The power of storytelling in building an iconic brand. ✅ The bold pivot into women’s footwear that skyrocketed sales (thank you, Jane Fonda). ✅ How brands can stay relevant, dominate their market, and reclaim their position in a competitive industry. Reebok wasn’t built on luck—it was built on vision, innovation, and relentless execution. Because great brands aren’t built in comfort. They’re built in the fire of persistence, resilience, and the audacity to think bigger. 💡 Why do some brands create a legacy while others disappear into the noise? Vision. Execution. Relentless action. Reebok’s rise is proof that bold moves define legacies. Joe Foster didn’t wait for an opportunity—he created one, seized it, and turned a family business into a billion-dollar empire.

💡 No excuses. No waiting. No playing small. The Reebok empire wasn’t built by people who played it safe—it was built by those who dared to go all in. The real question is—do you have what it takes to do the same?

🎧 An episode that will drive you to find out. Tune in now.