🍪 Machine Learning in the cookie-less era with Uri Goren

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The MLOps Podcast

Dean Pleban @ DagsHub

35 episodes

1 week ago

A podcast from DagsHub about bringing machine learning into the real world. Each episode features a conversation with top data science and machine learning practitioners, who'll share their thoughts, best practices, and tips for promoting machine learning to production

Technology

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🍪 Machine Learning in the cookie-less era with Uri Goren

The MLOps Podcast

32 minutes 47 seconds

1 year ago

🍪 Machine Learning in the cookie-less era with Uri Goren

In this episode, I chatted with Uri Goren, founder and CEO of Argmax, about Machine Learning and the future of digital advertising in a world moving away from cookies due to privacy laws like GDPR and CCPA. We chat about challenges in maintaining personalized ads while respecting user privacy, and new methods like probabilistic models and contextual features to cover some of the gap left by removing cookies. Join our Discord community: https://discord.gg/tEYvqxwhah --- Timestamps: 00:00 Introduction 00:35 The Rise of Privacy Regulations 1:40 The Impact of Losing Cookies 2:48 Understanding Cookies 4:33 Reasons for the Decline of Cookies 8:47 ML Leveraging Cookies in Advertising 10:32 The Shift to Contextual Features 12:53 The Future of ML without Cookies 15:23 New and Old Ways of Generating Contextual Features 20:33 Regulatory Conspiracies 22:33 Unsolved Problems in ML and AI 24:39 Predictions for the Next Year in AI and ML 26:17 Controversial Take: Overuse of LLMs 28:03 Recommendations ➡️ Uri Goren on LinkedIn – https://www.linkedin.com/in/ugoren/ 🌐 Check Out Our Website! https://dagshub.com Social Links: ➡️ LinkedIn: https://www.linkedin.com/company/dagshub ➡️ Twitter: https://twitter.com/TheRealDAGsHub ➡️ Dean Pleban: https://twitter.com/DeanPlbn