Matthew Eng is the Lead Art Director for Disney's Lorcana TCG, a role many creatives dream of. His impressive portfolio includes work with industry giants like EA Sports and Hasbro, spanning across video games, toys, and card games. But behind the highlight reel of blockbuster titles and captivating art direction is a story of disciplined evolution, understanding core design principles, and a relentless pursuit of impact beyond the canvas.In this episode, Matthew walks us through his artistic journey, from drawing comic book characters in high school to becoming a pivotal creative force in the entertainment industry. He shares pivotal moments that shaped his career, including his transition from 3D animation to concept art, the importance of being prepared for unforeseen opportunities, and the delicate balance between high-profile professional work and personal passion projects.We delve into the nuanced differences between being an artist and an art director, the unique art style of Lorcana, and Matthew's personal preferences for traditional versus digital art techniques. He shares insights into the evolution of his own artistry, emphasizing the profound significance of environment design in storytelling and the mastery of color theory.Matthew also reflects on his definition of good design (one that meets its intended goals), the joy of seeing others enjoy his work as his personal measure of success, and the essential skills he believes future creators need. He stresses the critical importance of storytelling through visuals, color, and cinematography, and shares how immersive experiences are key to brand expression across diverse entertainment mediums.Whether you're an aspiring concept artist, a seasoned art director, or simply fascinated by the craft of visual storytelling – this conversation is a masterclass in creative discipline, career evolution, and finding true fulfillment in the world of entertainment design.