In this episode, Mike Readings and 2FOUR7 engage in a comprehensive discussion about the DJ industry. They share personal experiences and offer insights on a range of crucial topics, including mental health, the power of networking, and the transformative impact of technology. The conversation explores the challenges encountered during the COVID-19 pandemic, underscoring the importance of continuous improvement and cultivating strong client relationships. They delve into how innovation can elevate client interactions and emphasize the necessity of collaboration within the DJ community. A key takeaway from the episode is the significance of expanding networking efforts beyond local confines. KEY TAKEAWAYS The DJ Network is Crucial for Growth: Having a small, trusted network of fellow DJs provides accountability, support, and a space for open and transparent business discussions, which is essential for elevation and overcoming difficult times. Prioritise the Client Experience (and Yourself): A high-level, interactive client presentation (like using OBS in Zoom calls) creates an impressive first impression, but it must be backed up by excelling at the wedding itself. Continuous Improvement Trumps Awards: While professional accolades are nice, the real motivation and measure of success is the relentless drive to improve the business, as chasing the next level is more satisfying than the win itself. Physical and Mental Health Directly Impacts Business: Maintaining physical fitness (such as adhering to a strict gym routine with accountability) is paramount for handling the demanding schedule of a high-volume mobile DJ, leading to better energy, reduced physical strain, and improved mental clarity. Seek Industry-Specific Feedback: To truly level up, be prepared to accept brutally honest criticism from those within the industry, as outside friends and family may not have the expertise to provide valuable, actionable advice. BEST MOMENTS "The DJ Network is an individual network just for you. It's not a network that all DJs are a part of." "I know there's going to be some major gems that you can take from this episode. So let's not dilly-dally. Let's get into this one." "I am absolutely pumped, but my wife, she was scared, like massively... I had to do something I hated to prove to my wife that I'm going to make this DJ work." "I thought to myself, if I'm going to create a successful business, I'm never going to get this opportunity again. So, I thought, how can I take advantage of this time?" "My mindset was more about keep pushing, keep pushing, keep pushing, keep pushing. And this is what's pushing me." OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/