The Modern Retail Podcast is a podcast about all the ways the retail industry is changing and modernizing. Every Saturday, senior reporters Gabi Barkho and Melissa Daniels break down the latest retail headlines and interview executives about what it takes to keep up in today’s retail landscape, diving deep into growth strategies, brand autopsies, economic changes and more
All content for The Modern Retail Podcast is the property of Digiday and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Modern Retail Podcast is a podcast about all the ways the retail industry is changing and modernizing. Every Saturday, senior reporters Gabi Barkho and Melissa Daniels break down the latest retail headlines and interview executives about what it takes to keep up in today’s retail landscape, diving deep into growth strategies, brand autopsies, economic changes and more
How Gen Z builds brands, with CharCharms' Charlotte Trecartin
The Modern Retail Podcast
48 minutes
1 month ago
How Gen Z builds brands, with CharCharms' Charlotte Trecartin
This week on the Modern Retail Podcast, co-hosts Gabriela Barkho and Melissa Daniels dive into all the brand moments Barkho saw on a recent trip to BravoCon in Las Vegas. The event had a record number of shoppable activations, ranging from Wayfair studios to special-edition Reebok sneakers. Then they analyze the latest earnings from TJX, which showed net sales of $15.1 billion. That marked a 7% increase from a year ago, boosted by more foot traffic and value-driven shoppers.
Then, in this week's featured segment, Daniels sits down with CharCharms founder and CEO Charlotte Trecartin to discuss the art of publicly building brands as a Gen-Z entrepreneur. While founders have been "building brands in public" for years, the strategy is becoming paramount for digital-native business owners who are sharing their wins and fails on TikTok, Instagram and Substack. Their discussion gets into:
Why virality can help drive sales but doesn't indicate long-term viability
Understanding what to share and what not to share when building your business
Future-proofing ideas and concepts with legal and intellectual property safeguards
The Modern Retail Podcast
The Modern Retail Podcast is a podcast about all the ways the retail industry is changing and modernizing. Every Saturday, senior reporters Gabi Barkho and Melissa Daniels break down the latest retail headlines and interview executives about what it takes to keep up in today’s retail landscape, diving deep into growth strategies, brand autopsies, economic changes and more
