In this episode of The Modern SaaS Podcast, Lloyed Lobo, the founder of Boast.ai and Traction, joins us to discuss how to go about building a community. Lloyed is also the author of the book "From Grassroots to Greatness" which gives you 13 rules to build an iconic brand with the help of comunity. Through this episode, he shares with us the insights he's gathered from years of experience in building startups, communities, events, and conferences, and distills community building into a framework called CAMPER. 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 00:00 - Intro 01:53 -The problem discovery for Boast.ai 04:42 - Startups are built in phases 07:11 - The two major gaps that startup community solves 08:25 - How to identify which problem to tackle 12:40 - How the Traction conference came into being 16:13 - Building social proof 25:15 - Budgeting and ROI planning when building a community 28:00 - Overcoming setbacks 30:25 - Need to communicate value regularly 32:10 - Lloyed's inspiring story 39:00 - The CAMPER framework for community building 39:48 - How concepts become a cult 41:21 - 6 core values 53:30 - Where should you start? 55:00 - Types of communities you can build 1:00:00 - Enabling customers to run your community 1:07:37 - Why host the cool parties 1:12:57 - Closing notes