Hey guys, welcome back! On this episode, I chat with Jennifer, our talented Founder and Jess one of our designers and resident marketing specialist. We discuss all things digital branding and digital marketing. Two areas we LOVE to talk about. I mean Jen even wrote a book about it! Check that out here!  

Digital marketing and digital branding can sound like the same thing, but in fact, they are two different things. Digital branding comes first. This is the process of creating your company identity through your website and social media. Without a solid brand, you can't have a strong marketing strategy. A brand is how you express your company values, the way that you speak to your niche, and how you inspire customer loyalty. Digital branding doesn't sell like marketing does. It builds relationships. It's more about creating a positive image rather than inspiring people to make a purchase. 

So, tune in and get the scoop on Digital Branding and Marketing!