The final quarter of the year is filled with sparkle, sales, and seductive noise. But luxury doesn’t chase. It chooses.

In this episode of Money & Mimosas, I’ll guide you through the top holiday business trends for luxury founders—what to embrace, what to avoid, and how to protect your margins without discounting your brand.

You’ll learn:

✨ How to avoid training your customers to expect a sale
✨ Five liquidity-friendly strategies that preserve your aura
✨ Seasonal traps that erode trust, margins, and long-term value
✨ The new definition of liquidity—measured in peace, not panic

Whether you're finalizing your holiday campaign or simply craving more calm and clarity in Q4, this episode will help you move through the season with elegance, ease, and intention.