In this episode, I sit down with John Dixon—better known as Riverside’s Plumber—to dive into his unexpected journey from studying history in college to building a booming plumbing business in the Inland Empire. What started as a side hustle to pay the bills turned into a full-blown passion. We talk about how he blended his love for history and plumbing to create viral, educational content on Instagram that tripled his business. By creatively blending his love for history with plumbing through Instagram, John built a dedicated audience in the Inland Empire, tripling his clientele without ever chasing a lead. Tune in to hear how staying authentic, humble, and fair-priced turned him into a local legend with loyal clients eager to return. If you’re building a service business or just love a good story, don’t miss this one.