A podcast series examining how AI is reshaping our world. Hosted by Nicholas Thompson, each episode features a conversation with a leading thinker who offers a fresh perspective on the far-reaching ethical, economic, and social implications of this technology.
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A podcast series examining how AI is reshaping our world. Hosted by Nicholas Thompson, each episode features a conversation with a leading thinker who offers a fresh perspective on the far-reaching ethical, economic, and social implications of this technology.
The Copyright Wars - with Nicholas Thompson and Bill Gross
The Most Interesting Thing in A.I.
36 minutes
1 month ago
The Copyright Wars - with Nicholas Thompson and Bill Gross
In this episode, The Atlantic’s CEO Nicholas Thompson speaks with serial entrepreneur and Idealab founder Bill Gross about his latest venture, ProRata, a bold attempt to create a fair exchange of value between AI companies and the creators whose work helped train their models. From inventing search advertising to tackling one of AI’s most urgent ethical challenges, Gross explains how innovation and fair market dynamics can align—and how humans are still underestimating the transformative power of AI.
(00:00) Introduction
(06:32) How Bill invented paid search in the 1990s
(13:29) NYT v. OpenAI as the “lightning strike moment” that inspired ProRata
(16:16) Solving the “impossible problem” of AI attribution
(21:36) ProRata’s plan for revenue sharing between creators and AI companies
(24:13) How YouTube shows revenue sharing could make AI companies even stronger
(28:20) When there will be a one-person company with a billion-dollar valuation
(29:23) AI could be net positive for the climate in as little as five years
(33:01) The most interesting way Bill has used AI recently
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The Most Interesting Thing in A.I.
A podcast series examining how AI is reshaping our world. Hosted by Nicholas Thompson, each episode features a conversation with a leading thinker who offers a fresh perspective on the far-reaching ethical, economic, and social implications of this technology.
