Goodwood Special (Part 1): with Nick Butcher, Darren Andrew (CoByEx) & Rob Huff. From the pit wall to the boardroom to the podium. In this Goodwood Special, we sit down for three fast-paced conversations that unpack how motorsport performance translates into business value and beyond, and what it actually takes to win at the top of touring cars.
Nick Butcher (Motorsport to Business) explains how elite motorsport processes—data discipline, marginal gains, pit-stop choreography, and decision-making under pressure—map directly into high-performing organisations.
Darren Andrew (CoByEx) the connectivity layer of modern motorsport: resilient trackside networks, roaming, telemetry dataflows, satellite/5G back-up, and why reliable comms save time and money.
Rob Huff (World Champion racing driver) brings you track-level perspective and the realities of sustaining a winning career.
Motorsport to Business: https://www.ignitionperformance.com
An NSP Media Production, (c) 2025.
Theme music is “HMS Friendship” by Leader: https://mattcooperakaleader.bandcamp.com/track/hms-friendship-home-demo-2020