The MSP Marketing Machine Podcast by Scott Millar is about the marketing challenges faced by managed service providers (MSPs). In the episodes, Scott provides practical and actionable solutions for standing out on SEO, tips for consistent marketing, and advice on how to manage sales leads. He covers various topics such as SEO, email marketing, website design, unique selling point, and the importance of having a marketing strategy. The podcast also includes discussions on the most effective marketing channels, how to build an email list, and the three big marketing mistakes that MSPs make. https://www.itrockstars.net
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The MSP Marketing Machine Podcast by Scott Millar is about the marketing challenges faced by managed service providers (MSPs). In the episodes, Scott provides practical and actionable solutions for standing out on SEO, tips for consistent marketing, and advice on how to manage sales leads. He covers various topics such as SEO, email marketing, website design, unique selling point, and the importance of having a marketing strategy. The podcast also includes discussions on the most effective marketing channels, how to build an email list, and the three big marketing mistakes that MSPs make. https://www.itrockstars.net
MSPs and Microsoft Copilot: Turning AI into Real Revenue
The MSP Marketing Machine
47 minutes 6 seconds
6 months ago
MSPs and Microsoft Copilot: Turning AI into Real Revenue
In this episode, Scott Millar is joined by Christian Bogdan of Tikko Secure to unpack the real-world opportunities (and limitations) MSPs face when deploying Microsoft Copilot. They explore how MSPs can generate project work and new revenue streams by guiding clients through the complexities of AI adoption—covering everything from security concerns and hallucinations to data preparation, user training, and setting realistic expectations. Whether you're curious about internal Copilot use cases, AI-led automation, or just want practical ways to talk to clients about AI, this session is packed with firsthand insight. Bonus: you’ll hear how Christian is using chained AI agents to supercharge his LinkedIn marketing—and how MSPs can do the same.
The MSP Marketing Machine
The MSP Marketing Machine Podcast by Scott Millar is about the marketing challenges faced by managed service providers (MSPs). In the episodes, Scott provides practical and actionable solutions for standing out on SEO, tips for consistent marketing, and advice on how to manage sales leads. He covers various topics such as SEO, email marketing, website design, unique selling point, and the importance of having a marketing strategy. The podcast also includes discussions on the most effective marketing channels, how to build an email list, and the three big marketing mistakes that MSPs make. https://www.itrockstars.net
