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The Narrative Advantage
Erin Trafford
37 episodes
3 days ago
The Narrative Advantage Podcast is where ambitious entrepreneurs and leaders learn how to unlock the real power of their story — so they can sell with resonance, lead with confidence, and build businesses that align with their purpose.

Hosted by Erin Trafford — trusted communications strategist, media veteran, CEO of Story Studio Network and creator of The Narrative Advantage Method — each episode blends sharp storytelling strategy with embodied practices that help you feel safe, confident, and magnetic in your message.

More than tactics, this is about building the clarity and narrative advantage that sustains your business—and your energy—for the long run.
Show more...
Entrepreneurship
Education,
Business,
Marketing,
Self-Improvement
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All content for The Narrative Advantage is the property of Erin Trafford and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Narrative Advantage Podcast is where ambitious entrepreneurs and leaders learn how to unlock the real power of their story — so they can sell with resonance, lead with confidence, and build businesses that align with their purpose.

Hosted by Erin Trafford — trusted communications strategist, media veteran, CEO of Story Studio Network and creator of The Narrative Advantage Method — each episode blends sharp storytelling strategy with embodied practices that help you feel safe, confident, and magnetic in your message.

More than tactics, this is about building the clarity and narrative advantage that sustains your business—and your energy—for the long run.
Show more...
Entrepreneurship
Education,
Business,
Marketing,
Self-Improvement
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Being Seen versus Being Visible - The Visibility Paradox - Transmission Series Day 18
The Narrative Advantage
18 minutes
1 month ago
Being Seen versus Being Visible - The Visibility Paradox - Transmission Series Day 18
I spent 20 years visible as a journalist. On TV, on radio, recognized everywhere. But I wasn't SEEN. Not really. I was protected by my role. I had a script, a title, professional distance. I held space for other people's stories—I never had to tell my own. And then I left. And I tried to build businesses that required me to show up as myself. Not as "journalist" or "blogger" or any role. Just me. My thoughts. My perspective. And I had no idea how to do that. In this episode:
  • The protection of professional roles (and what happens when you lose it)
  • Why I was trained to separate myself from what I expressed
  • The freeze that happened when someone asked "what do you think?"
  • Getting kicked out of blogging communities after my success
  • Fear of being mediocre in a new field
  • Fear of being authentic (what if I'm just a ball of nerves?)
  • Separating visibility from performance
  • Redefining "being seen" as witnessing, not judgment
  • Why the transmission series is teaching me more than 20 years in mainstream media
  • The vulnerable kind of visibility
Real talk: Being known for your work is totally different than being known for who you are. One is way more valuable than the other. Card pull + practice at the end. Day 18 of the Transmission Series. Tomorrow: Part 2—selling my business.

Your Next Steps:
  • Work with Me: https://www.erintrafford.com/link-in-bio
  • Grab the Story & Somatics Private Audio Vault: https://erintrafford.com/story-and-somatics
  • Connect on Instagram: https://www.instagram.com/its.erintrafford
  • Connect on LinkedIn: https://www.linkedin.com/in/erintrafford/
  • Find Erin on YouTube: https://www.youtube.com/channel/UCfZBA8F_znMYzT4pjtWCbhA
The Narrative Advantage
The Narrative Advantage Podcast is where ambitious entrepreneurs and leaders learn how to unlock the real power of their story — so they can sell with resonance, lead with confidence, and build businesses that align with their purpose.

Hosted by Erin Trafford — trusted communications strategist, media veteran, CEO of Story Studio Network and creator of The Narrative Advantage Method — each episode blends sharp storytelling strategy with embodied practices that help you feel safe, confident, and magnetic in your message.

More than tactics, this is about building the clarity and narrative advantage that sustains your business—and your energy—for the long run.