We're officially halfway through the Transmission Series! And today I need to talk about something that's been sitting with me as I've restructured my business over the last year. The story you tell about yourself can become your prison. For years, I introduced myself as "former news anchor turned entrepreneur." That story served me—until it didn't. Until it started attracting the wrong clients and repelling the right ones. What we cover:
- The narrative fallacy: how we create coherent stories that feel true but limit us
- Three ways this shows up: origin story, identity story, expertise story
- My own story evolution (and why "former news anchor" stopped working)
- How Story Studio Network clients were conflating what we do with earned media
- Why changing your story feels like lying (but isn't)
- The pivot you can't make because you're stuck in your origin narrative
- Why your story is sticky (and how to let it evolve)
- The devotional: audit your current story and ask if it still serves you
Update on the Embodied Visibility Lab: 10-week program starting November 24th, less than $2,000 CAD Email: team@erintrafford.com or DM on Instagram @itserintrafford
Your Next Steps:
