This is the last episode of 2025, and we're going out with something practical: how to actually integrate communications into your strategic planning for 2026—not as a bolt-on, but as something built-in from the start. If you've ever scrambled two weeks before a launch wondering why nothing is landing, or if your marketing team feels constantly behind and under pressure, this episode is for you. We're breaking down:
- Why treating communications as downstream creates misalignment, wasted energy, and trust erosion
- The hidden costs of leaving marketing out of strategic decisions
- How to plan your 2026 launch periods with a communications flywheel (not a funnel)
- The simple shift that makes launches feel like invitations instead of surprises
- What it looks like when your marketing is integrated into planning from the beginning
This episode pairs with the Conversion Shift blog series (all five parts are live at erinTrafford.com)—I recommend reading Articles 4 and 5 before you start planning for next year.
Your Next Steps:
