How I Went From 0 To $6M With Short-Form Content (Instagram Masterclass)

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/e5/f8/21/e5f8212e-9928-0e5e-62f3-8c0900986f77/mza_13774068732850883798.jpg/600x600bb.jpg

The Nathan Barry Show

Nathan Barry

104 episodes

1 week ago

As the CEO of Kit, Nathan Barry has a front row seat to what’s working in the most successful creator businesses. On The Nathan Barry Show, he interviews top creators and dives into the inner workings of their businesses in his live coaching sessions. You get unique insight into how creator businesses work and what you can do to increase results in your own business. One of the things Nathan is passionate about is helping you create leverage. Creator Flywheels let you create many copies of yourself so you don’t get bogged down with the little things in your business. Flywheels will help you reach a place where you can focus on revenue instead of busywork. Tune in weekly for new episodes with ideas and tips for growing your business. You’ll hear discussions around building an audience, earning a living as a creator, and Nathan’s insights on scaling a software company to $100M. Learn how to get more results with less effort and: Grow faster over time. Work less hard over time. Make more money over time.

All content for The Nathan Barry Show is the property of Nathan Barry and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business,

Marketing

https://img.transistor.fm/zkSUfa4xTqJyBvsAhS0iCFK6pmMyuelQQgmFQGd0RKw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ZDMy/OGRjNjM1YWZjMDc3/ZmVmYzExYjI2MDgw/NTExOC5wbmc.jpg

How I Went From 0 To $6M With Short-Form Content (Instagram Masterclass) | 103

The Nathan Barry Show

1 hour 12 minutes

1 week ago

How I Went From 0 To $6M With Short-Form Content (Instagram Masterclass) | 103

In this episode, I sit down with Nicole Burke, founder of Gardenary, to unpack her dynamic strategy for building a 7-figure brand primarily through short-form visual content.

Nicole shares exactly how she leverages Instagram to generate millions of views and drive revenue, all while embracing her identity as a business owner who leverages social media, not just an influencer.

We dive deep into her content methodology, breaking down the essential categories of reels—entertain, educate, showcase, and invite—and how each contributes to a robust growth and sales funnel.

Timestamps:
00:00 Introduction
02:11 Growing a Service Business with Instagram
04:08 Scaling a Garden Design Business
06:26 Transitioning to Digital and Diversifying Revenue
08:24 The Showcasing Strategy: Content Creators & Authenticity
10:04 Breaking Down Gardenary: Education, E-commerce, & Certification
12:57 The Instagram Storefront Analogy
16:26 Leveraging Algorithms: The Share Button's Power
19:07 Educational Content: Answering FAQs & Tracking Saves
22:31 Showcase Content: Inspiring with Results & Aspiration
26:00 The "Invite": Making the Ask Effectively
28:01 The Magic of Automation: From Comments to Conversions
32:26 Free Ad Experimentation with Organic Content
36:20 Crafting Engaging Content: Relatable Pain Points & Humor
41:17 Nicole's Metrics for Content Success
45:10 Instagram's Content Funnel: Reels, Posts, Carousels, Stories
52:19 Stories for Direct Sales & Community Engagement
56:51 Six Types of Videos Anyone Can Make
1:02:13 The Face-to-Camera Hack: Conquering the Fear
1:06:51 The Power of Documentary-Style Video

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.

Learn more about the podcast: https://nathanbarry.com/show

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry
LinkedIn: https://www.linkedin.com/in/nathanbarry
X: https://twitter.com/nathanbarry
YouTube: https://www.youtube.com/@thenathanbarryshow
Website: https://nathanbarry.com

Follow Nicole:
Instagram: https://www.instagram.com/heynicoleburke
LinkedIn: https://www.linkedin.com/in/nicole-johnsey-burke-136628154
Website: https://heynicoleburke.com
Gardenary's Instagram: https://www.instagram.com/gardenaryco
Gardenary's Website: https://www.gardenary.com

Featured in this episode:
Kit: https://www.kit.com
Gardenary: https://www.gardenary.com