How To Build a Million Dollar Business From Your Audience

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The Nathan Barry Show

Nathan Barry

104 episodes

1 week ago

As the CEO of Kit, Nathan Barry has a front row seat to what’s working in the most successful creator businesses. On The Nathan Barry Show, he interviews top creators and dives into the inner workings of their businesses in his live coaching sessions. You get unique insight into how creator businesses work and what you can do to increase results in your own business. One of the things Nathan is passionate about is helping you create leverage. Creator Flywheels let you create many copies of yourself so you don’t get bogged down with the little things in your business. Flywheels will help you reach a place where you can focus on revenue instead of busywork. Tune in weekly for new episodes with ideas and tips for growing your business. You’ll hear discussions around building an audience, earning a living as a creator, and Nathan’s insights on scaling a software company to $100M. Learn how to get more results with less effort and: Grow faster over time. Work less hard over time. Make more money over time.

All content for The Nathan Barry Show is the property of Nathan Barry and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business,

Marketing

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How To Build a Million Dollar Business From Your Audience | 102

The Nathan Barry Show

1 hour 13 minutes

2 weeks ago

How To Build a Million Dollar Business From Your Audience | 102

In this episode, I sit down with Eric Rhodes, DJ and content creator with over 3 million followers, to discuss how to monetize his massive audience beyond traditional events.

Eric shares his journey from professional DJ to viral social media sensation and explores the challenges of earning revenue when much of his content features copyrighted music.

We brainstorm two main paths for monetization: deepening engagement with music fans, and serving a specific niche of aspiring DJs. We dive into strategies for segmenting his audience, developing high-value lead magnets, and creating educational products like courses or masterminds, all while maintaining control over his time and balancing his passion for DJing with his family life.

Timestamps:
01:21 Eric's Social Media Following Breakdown
03:00 The Start of Eric's Online Content Creation
05:07 Key Factors in Eric's Rapid YouTube Growth
08:44 The Importance of Feedback in Content Creation
10:48 Using Negative Feedback for Improvement
13:38 Eric's Current Business Revenue and Breakdown
16:35 The Trade-offs of Reduced Travel and Events
19:40 Segmenting the Audience: Fans vs. DJs
27:07 The "Skill That Makes Money" Framework
32:00 Strategies for Patreon Growth and Fan Engagement
46:17 High-Ticket Offers and Masterminds
54:10 Using Lead Magnets for DJ Audience Growth
01:03:55 The Value of Packaging Knowledge into a Course
01:10:15 Next Steps for Building a DJ Education Business

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.

Learn more about the podcast: https://nathanbarry.com/show

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry
LinkedIn: https://www.linkedin.com/in/nathanbarry
X: https://twitter.com/nathanbarry
YouTube: https://www.youtube.com/@thenathanbarryshow
Website: https://nathanbarry.com

Follow Eric Rhodes:
Instagram: https://www.instagram.com/djericrhodes
Website: https://theericrhodes.com
YouTube: https://www.youtube.com/channel/UCNqLnC4Mc6nGY1ad-aLxxqw
TikTok: https://www.tiktok.com/@djericrhodes

Featured in this episode:
Kit: https://www.kit.com
Ampersand Studios: https://ampersandstudios.co
Patreon: https://www.patreon.com
SitePoint: https://www.sitepoint.com
Whisper: https://github.com/openai/whisper
ChatGPT: https://chat.openai.com