Send us a text Google’s AI Mode and ChatGPT search are reshaping local discovery. This deep dive interview with Michel van Luijtelaar of GMBapi explains what’s changing, how users behave inside AI results, and what local businesses must do now to stay visible and trusted. Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
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Send us a text Google’s AI Mode and ChatGPT search are reshaping local discovery. This deep dive interview with Michel van Luijtelaar of GMBapi explains what’s changing, how users behave inside AI results, and what local businesses must do now to stay visible and trusted. Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
AI Mode, Gemini 3 & the Future of Search: Jes Scholz on What SEOs Must Do Now
The Near Memo
33 minutes
1 month ago
AI Mode, Gemini 3 & the Future of Search: Jes Scholz on What SEOs Must Do Now
Send us a text In this packed episode, Jes Scholz joins Greg Sterling and Mike Blumenthal to explore where AI search is really headed. From conversational interfaces replacing the search box to the competitive implications of Gemini 3, Jes explains why Google’s index is shrinking, why publishers must evolve, and why consensus around brand salience — not keywords — decides visibility. We also cover local search dynamics, review-based consensus modeling, multi-touch attribution myths, and how t...
The Near Memo
Send us a text Google’s AI Mode and ChatGPT search are reshaping local discovery. This deep dive interview with Michel van Luijtelaar of GMBapi explains what’s changing, how users behave inside AI results, and what local businesses must do now to stay visible and trusted. Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
