Google’s LSA Shake-Up, Google LSA Dark Patterns & BrightLocal SMB Marketing Insights

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The Near Memo

Greg Sterling, Mike Blumenthal & David Mihm

242 episodes

1 week ago

Send us a text Google’s AI Mode and ChatGPT search are reshaping local discovery. This deep dive interview with Michel van Luijtelaar of GMBapi explains what’s changing, how users behave inside AI results, and what local businesses must do now to stay visible and trusted. Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

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Google’s LSA Shake-Up, Google LSA Dark Patterns & BrightLocal SMB Marketing Insights

The Near Memo

28 minutes

4 months ago

Google’s LSA Shake-Up, Google LSA Dark Patterns & BrightLocal SMB Marketing Insights

Send us a text Google is consolidating Local Services Ads trust signals into a single verification badge — but is it really about trust or revenue? Greg and Mike discuss Google’s evolving ad strategy, the ongoing degradation of organic results, their "dark patterns" that elevate LSA usage and new BrightLocal data showing less than half of small businesses have claimed their Google Business Profiles. Plus: why email remains an overlooked channel, and whether AI tools like ChatGPT can realistic...