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The New 1%
Timothy Douglas
790 episodes
3 days ago
Welcome to the New 1%, a community of people judged by their impact, not their wealth. We pool funds, develop people, and optimize for impact. How do we do this on the show? We discuss the following topics: Buying & Selling Businesses Operating Businesses Deep Dive into impact entrepreneurs Community Investing My Personal Progress Updates We also interview acquisition entrepreneurs to hear about the impact they want to create and the obstacles they had in finding, funding, and operating their businesses. How do we do this off the show? Message me @timdouglas924 on IG and find out...
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Entrepreneurship
Business
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All content for The New 1% is the property of Timothy Douglas and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to the New 1%, a community of people judged by their impact, not their wealth. We pool funds, develop people, and optimize for impact. How do we do this on the show? We discuss the following topics: Buying & Selling Businesses Operating Businesses Deep Dive into impact entrepreneurs Community Investing My Personal Progress Updates We also interview acquisition entrepreneurs to hear about the impact they want to create and the obstacles they had in finding, funding, and operating their businesses. How do we do this off the show? Message me @timdouglas924 on IG and find out...
Show more...
Entrepreneurship
Business
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"The Power of Branding: Lessons from Nike & Jordan" πŸš€
The New 1%
10 minutes 5 seconds
1 year ago
"The Power of Branding: Lessons from Nike & Jordan" πŸš€

πŸ‘Ÿ Think of Nike's iconic swoosh. Ever wonder what catapulted it to fame? Hint: It's got everything to do with Michael Jordan! Dive into our latest episode to unravel the secrets of iconic branding and how you can apply these lessons to your business. πŸ€

🎧 Episode Highlights:

1️⃣ Mission Definition: "Crafting Your Brand's Mission" - What's the core purpose of your brand? We start by defining the mission that drives your brand forward.

2️⃣ Audience Understanding: "Knowing Your Audience" - Who are you speaking to, and how? Discover the art of connecting with your audience authentically.

3️⃣ Visual Identity Creation: "Designing Brand Aesthetics" - Learn how to create a visual identity that resonates. Your brand's look matters as much as its message.

4️⃣ Messaging Consistency: "Unified Brand Communication" - Consistency is key. We'll discuss how to maintain a unified brand voice across all platforms.

5️⃣ Audience Engagement: "Connecting with Customers" - Engage your audience in meaningful ways. It's not just about selling; it's about building relationships.

πŸ”‘ Remember, branding is about creating positive associations in your customer's minds. It's your reputation on the line. Consistency is crucial – inconsistency can be seen as a facade.

πŸ“² Share this with someone thinking about branding for their business.


The New 1%
Welcome to the New 1%, a community of people judged by their impact, not their wealth. We pool funds, develop people, and optimize for impact. How do we do this on the show? We discuss the following topics: Buying & Selling Businesses Operating Businesses Deep Dive into impact entrepreneurs Community Investing My Personal Progress Updates We also interview acquisition entrepreneurs to hear about the impact they want to create and the obstacles they had in finding, funding, and operating their businesses. How do we do this off the show? Message me @timdouglas924 on IG and find out...