This episode of 'The New Abnormal' podcast features the author, academic and consultant Nardia Haigh, who has spent nearly two decades helping people navigate uncertainty using scenario planning. She has taught hundreds of people how to apply scenario planning methods, and advised individuals and organizations across corporate, nonprofit, and public sectors. Her work has been referenced in articles published in outlets including Forbes, FastCompany, and Medium. Nardia holds a Ph.D...
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This episode of 'The New Abnormal' podcast features the author, academic and consultant Nardia Haigh, who has spent nearly two decades helping people navigate uncertainty using scenario planning. She has taught hundreds of people how to apply scenario planning methods, and advised individuals and organizations across corporate, nonprofit, and public sectors. Her work has been referenced in articles published in outlets including Forbes, FastCompany, and Medium. Nardia holds a Ph.D...
Michael Beverland 'Brand Management: Co-creating Meaningful Brands'
The New Abnormal
55 minutes
1 year ago
Michael Beverland 'Brand Management: Co-creating Meaningful Brands'
Series Four This episode of The New Abnormal podcast features Michael Beverland, Professor of Brand Strategy, Strategy & Marketing, at the University of Sussex Business School. He's an innovator in marketplace authenticity and strategic design research, as well as cultural marketing insights. Michael is also the author of 'Building Brand Authenticity: Seven Habits of Iconic Brands' and 'Brand Management: Co-creating Brand Meaning'. (Which provides an overview of the controversies and d...
The New Abnormal
This episode of 'The New Abnormal' podcast features the author, academic and consultant Nardia Haigh, who has spent nearly two decades helping people navigate uncertainty using scenario planning. She has taught hundreds of people how to apply scenario planning methods, and advised individuals and organizations across corporate, nonprofit, and public sectors. Her work has been referenced in articles published in outlets including Forbes, FastCompany, and Medium. Nardia holds a Ph.D...
