PR Has a PR Problem—Curtis Sparrer Wrote a Graphic Novel to Fix It

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The New CCO

Page Society

91 episodes

2 months ago

The New CCO podcast from Page tells stories that explore the evolution of the CCO. From culture change to digital transformation to corporate purpose, we focus on the issues that matter to today's communications leaders. Page is the world’s premier membership organization for chief communications officers, PR agency CEOs and educators who seek to enrich the profession and improve corporate reputation management.

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Management

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PR Has a PR Problem—Curtis Sparrer Wrote a Graphic Novel to Fix It

The New CCO

16 minutes

7 months ago

PR Has a PR Problem—Curtis Sparrer Wrote a Graphic Novel to Fix It

PR often gets miscast as spin—but Curtis Sparrer wants to change the script. The Page member, PR pro-turned-graphic-novelist, joins us to talk about "Game Face," his new graphic novel that puts public relations in the hero’s seat. What started as a way to explain PR to his niece became a clever crash course for kids, clients and anyone who's ever struggled to explain what we actually do.