The New Digital Customer podcast brings you insightful and inspiring conversations with customer-focused leaders who are transforming and innovating customer experience. Hosts Adam Brotman, the CEO of Brightloom and Chief Product Officer Ben Straley talk with customer experience and digital leaders from some of the world's biggest brands.
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The New Digital Customer podcast brings you insightful and inspiring conversations with customer-focused leaders who are transforming and innovating customer experience. Hosts Adam Brotman, the CEO of Brightloom and Chief Product Officer Ben Straley talk with customer experience and digital leaders from some of the world's biggest brands.
McDonald's Loyalty + Customer Experience in the Digital Strategy Spotlight
The New Digital Customer
20 minutes
4 years ago
McDonald's Loyalty + Customer Experience in the Digital Strategy Spotlight
This episode features a "Digital Strategy Spotlight" on McDonald's national launch of their loyalty program and their announcement of their new customer experience team. Both Adam and Ben talk about the changing definition of "customer experience" and discuss the operational update for the chain.
The New Digital Customer
The New Digital Customer podcast brings you insightful and inspiring conversations with customer-focused leaders who are transforming and innovating customer experience. Hosts Adam Brotman, the CEO of Brightloom and Chief Product Officer Ben Straley talk with customer experience and digital leaders from some of the world's biggest brands.
