This week on the podcast, we’re throwing it back to one of our most important interviews of 2025 — our conversation with Zara Watson-Young, Trademark Attorney and Co-Founder of Watson & Young Law.
With so many business owners mapping out their growth plans for 2026, there couldn’t be a better time to revisit this episode.
Because as you plan to grow, scale, and expand… you also need to protect what you’ve built!
That’s exactly what Zara and her husband, Sean, help business owners do every day.
Inside the episode, we get into:
⚡️ Why trademarking isn’t just for “big” brands — and how skipping it can cost you more than you think
⚡️ How to legitimize and protect your business in today’s digital economy
⚡️ What it actually takes to build something that can be passed down
If you’ve ever wondered when, why, or how to protect your brand — this is the episode you don’t want to miss.
Connect with Zara: @watsonandyounglaw
Buy their book on Amazon: Your Intellectual Property Fortress : The Ultimate Guide to Protecting Your Brand and Business From Copycats