DevOps practitioners — whether developers, operators, SREs or business stakeholders — increasingly rely on telemetry to guide decisions, yet face growing complexity, siloed teams and rising observability costs. In a conversation at KubeCon + CloudNativeCon North America, IBM’s Jacob Yackenovich emphasized the importance of collecting high-granularity, full-capture data to avoid missing critical performance signals across hybrid application stacks that blend legacy and cloud-native components. He argued that observability must evolve to serve both technical and nontechnical users, enabling teams to focus on issues based on real business impact rather than subjective judgment.