The Next CMO podcast features discussions with leading experts in marketing, marketing technology, and strategic execution. Topics include marketing strategy, planning, demand generation, case studies, analytics, digital marketing techniques, and innovative marketing strategies.
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The Next CMO podcast features discussions with leading experts in marketing, marketing technology, and strategic execution. Topics include marketing strategy, planning, demand generation, case studies, analytics, digital marketing techniques, and innovative marketing strategies.
Adaptability, Brand Repositioning, and Business-Driven Marketing with Peter Mahoney of GoTo
The Next CMO
33 minutes 49 seconds
1 year ago
Adaptability, Brand Repositioning, and Business-Driven Marketing with Peter Mahoney of GoTo
On this special episode of The Next CMO Podcast, we’re pleased to introduce our new host, Scott Todaro. Scott puts former host and Chief Commercial Officer (formerly CMO) of GoTo, Peter Mahoney, in the hot seat as Peter reflects on his extensive career, starting from his unexpected entry into sales at IBM, moving through various executive marketing roles at companies like Nuance and ATG, and eventually founding Plannuh. Peter highlights his experiences with company repositioning, handling multiple acquisitions, and the importance of understanding the business impact of marketing decisions. As Peter transitions back to a leadership role at GoTo, he emphasizes the need for CMOs to align their strategies with broader business goals.
The Next CMO
The Next CMO podcast features discussions with leading experts in marketing, marketing technology, and strategic execution. Topics include marketing strategy, planning, demand generation, case studies, analytics, digital marketing techniques, and innovative marketing strategies.
