The Next CMO podcast features discussions with leading experts in marketing, marketing technology, and strategic execution. Topics include marketing strategy, planning, demand generation, case studies, analytics, digital marketing techniques, and innovative marketing strategies.
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The Next CMO podcast features discussions with leading experts in marketing, marketing technology, and strategic execution. Topics include marketing strategy, planning, demand generation, case studies, analytics, digital marketing techniques, and innovative marketing strategies.
Navigating Mergers, Scaling Teams, and Leading With Transparency with Benoit Skinazi of Equativ
The Next CMO
30 minutes 39 seconds
4 months ago
Navigating Mergers, Scaling Teams, and Leading With Transparency with Benoit Skinazi of Equativ
What does it take to merge companies, scale globally, and lead with clarity in times of change? Benoit Skinazi, CMO of Equativ, shares lessons from his journey founding a company, navigating two major mergers, and growing to a 750-person global team. Benoit unpacks how transparency, trust, and storytelling helped align teams across cultures and time zones, why CMOs must balance short-term impact with long-term brand building, and how empowering high-performing teams drives sustainable growth.
The Next CMO
The Next CMO podcast features discussions with leading experts in marketing, marketing technology, and strategic execution. Topics include marketing strategy, planning, demand generation, case studies, analytics, digital marketing techniques, and innovative marketing strategies.
