Pepper’s content making machine

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The Next New Thing

Andrew Warner

14 episodes

16 hours ago

Creating with AI is fun. Turning it into a growing business is even more fun.

All content for The Next New Thing is the property of Andrew Warner and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Creating with AI is fun. Turning it into a growing business is even more fun.

Technology

Business,

Entrepreneurship

Pepper’s content making machine

The Next New Thing

37 minutes

1 month ago

Pepper’s content making machine

🎧 Highlights:
[00:00:00] From freelance writer to $10M ARR founder
[00:03:36] How Pepper scaled from a marketplace to an AI-powered content engine
[00:05:06] The hybrid model: humans and AI creating together
[00:07:12] Building “Nimbus” — Pepper’s internal AI platform
[00:08:24] Re-optimizing thousands of old pages automatically
[00:13:03] Why FAQs and freshness signals help you rank in AI results
[00:15:00] GEO: Generative Engine Optimization explained
[00:16:12] Tracking brand mentions across ChatGPT, Claude, Gemini, and Perplexity
[00:18:00] Using AI to generate videos, voices, and creative assets
[00:25:12] Scaling creative testing with 30,000+ AI-made ad banners
[00:27:18] How smaller creators can apply these lessons today
[00:30:27] Reddit, LinkedIn, and UGC as new AI search signals
[00:33:00] Cold-emailing OpenAI’s Greg Brockman and getting access to GPT-3
[00:34:21] Building PepperType.ai and learning from early AI adoption
[00:35:30] Using AI personally to optimize meetings and calendar time

In this episode, Andrew Warner interviews Anirudh Singla, founder and CEO of Pepper, a company that uses AI and human expertise to produce hundreds of thousands of pieces of content for enterprise brands.

Anirudh shares how he went from writing on Upwork to building a platform now doing over $10M ARR, powered by a blend of automation, creativity, and data. He reveals how Pepper uses AI agents to write, edit, and even refresh old content — and why the next big wave isn’t SEO, it’s GEO: Generative Engine Optimization.