There is one phrase in the marketing world that is widely known that might actually be working against you. In this episode, Ashley breaks down the subconscious downfalls of believing this statement and how it is keeping you from creating content that attracts your ideal clients.    In this episode, Ashley breaks down the following: The stages of client awareness in the buying process, emphasizing the importance of targeting clients in stages 4 and 5 so that you can connect with those who are ready to invest in your solution. The significance of building trust and showcasing your unique approach so that you can attract clients who are fully aware of their problem and actively seeking a solution. The "five A method" for understanding ideal clients, including their assets, actions, abilities, awareness, and attractions, so that you can tailor your messaging to resonate with them effectively. The necessity of avoiding generic educational content and instead focusing on providing value and demonstrating your unique solution so that you can attract and convert ideal clients who are already aware of their needs. RESOURCES Yeah, I'm making stink about this because I have put ALL my resources in one place - yay efficiency!  From hypnotherapy tracks, guides and masterclasses, OR anything I mention in the episodes, you can find them HERE.  Connect with Ashley : I'm the most profound and intellectual here -->Facebook I'm the most shouty, silly and scattered here -->TikTok I'm the most ranty and random here ---> Email