Why wait for December? In this special October edition of The NoNaMe Storyteller Podcast, co-hosts Aki, Celeste, and Alice sit down with New York Times–bestselling author Alex Palmer to unwrap the wild, true-crime tale at the heart of The Santa Claus Man. Palmer’s own ancestor, John Gluck, brought the Santa Claus Association to roaring life in 1920s New York City—mixing holiday cheer with Gotham grit. Along the way, Palmer reveals how research so fascinating it nearly hijacked the book had to be wrangled into a narrative built around one central question: Was John Gluck naughty or nice? A story that’s part Christmas tradition, part NYC history, and all holiday spirit.
Beyond the holiday history, Alex opens up about his own path as a writer—from his early days in trade journalism, where constant deadlines sharpened his craft, to landing his first agent with the very first proposal he sent, and eventually earning a spot on the New York Times bestseller list. He also shares a favorite practice: self-directed writing retreats, taken once or twice a year, that spark new momentum or provide the final push to complete a project. Whether you’re a history buff, an aspiring author, or just a curious listener, this episode is a sleigh ride packed with holiday lore and writerly grit.
https://www.alexpalmerwrites.com/
Keywords: Alex Palmer, The Santa Claus Man, John Gluck, Jazz Age NYC, Christmas history, narrative nonfiction, New York Times bestseller, trade journalism, writing deadlines, writing retreats, author journey, publishing tips, how to land an agent.
Enigma by Kevin MacLeod is licensedunder a Creative Commons Attribution 4.0 license.
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