If you are ready to stop treating payroll donations as an afterthought and start treating them as a core pillar of your fundraising strategy, this episode provides the blueprint you need. From marketing ideas for nonprofits to technical implementation, we cover the essential steps to turn passive interest into active, recurring support.
Visibility & User Experience: Discover why placing payroll giving information front and center on your website (rather than burying them in menus) is the first step to increasing participation.
Leveraging Technology: Learn how integrating fundraising tools and plugins can remove friction from the donation process, allowing supporters to instantly identify if their employer offers companies with payroll giving programs or matching gifts.
Continuous Engagement: Understand why you must treat workplace giving as a year-round conversation rather than a seasonal campaign, and how to use marketing payroll giving strategies to nurture donors between major events.
Social Advocacy: Gain insights into using social platforms like LinkedIn to spread the word, empowering your team to share corporate giving opportunities with their professional networks to build peer-to-peer trust.
Connecting Purpose to Paychecks: Learn how to combat the "invisible" nature of automatic deductions by using strong donor stewardship to show supporters exactly how their payroll donation revenue is driving tangible impact for your cause.
"Payroll donors don't just want to give. They want to belong. Show them what they're part of every time you communicate."
Double the Donation: https://doublethedonation.com/