Year-end generosity is a perfect storm for cybercrime—and most nonprofits don’t see the danger until after the damage is done. We talk with Alex Brown, Director of Business Development at Richey May, about why the busiest time of your fundraising year is also one of the most hazardous for your systems, donors, and reputation. Alex explains how attackers watch for holiday chaos: staff on vacation, rushed year-end gifts, last-minute tax receipts, and overloaded inboxes. “Attackers know you’re n...
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Year-end generosity is a perfect storm for cybercrime—and most nonprofits don’t see the danger until after the damage is done. We talk with Alex Brown, Director of Business Development at Richey May, about why the busiest time of your fundraising year is also one of the most hazardous for your systems, donors, and reputation. Alex explains how attackers watch for holiday chaos: staff on vacation, rushed year-end gifts, last-minute tax receipts, and overloaded inboxes. “Attackers know you’re n...
The Science of Yes: 7 Decision Profiles That Lift Donor Response
The Nonprofit Show
30 minutes
4 weeks ago
The Science of Yes: 7 Decision Profiles That Lift Donor Response
Nonprofits send more messages than ever, yet many still miss the moment that matters: the decision. The CEO and Co-Founder Kylee Ingram of Wizer Technologies explains how seven decision profiles can transform fundraising emails, stewardship notes, and board communications from “nice” to effective. If donor retention, board alignment, and major-gift outreach are priorities this year, this episode gives you the evidence-based path to communicate the way your audience actually decides. Bui...
The Nonprofit Show
Year-end generosity is a perfect storm for cybercrime—and most nonprofits don’t see the danger until after the damage is done. We talk with Alex Brown, Director of Business Development at Richey May, about why the busiest time of your fundraising year is also one of the most hazardous for your systems, donors, and reputation. Alex explains how attackers watch for holiday chaos: staff on vacation, rushed year-end gifts, last-minute tax receipts, and overloaded inboxes. “Attackers know you’re n...
