Stop selling stuff and start selling meaning. If your side hustle feels like it's drowning in a sea of competitors, you're missing the most powerful marketing tool you have: Your Values. This isn't about fluffy branding—it's about building deep trust that converts. When a customer buys from you, they aren't just getting a service; they are validating their own beliefs. Your Challenge: Can you clearly connect your core value (e.g., Simplicity, Transparency, Community) to a specific featu...
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Stop selling stuff and start selling meaning. If your side hustle feels like it's drowning in a sea of competitors, you're missing the most powerful marketing tool you have: Your Values. This isn't about fluffy branding—it's about building deep trust that converts. When a customer buys from you, they aren't just getting a service; they are validating their own beliefs. Your Challenge: Can you clearly connect your core value (e.g., Simplicity, Transparency, Community) to a specific featu...
Episode 14: Local Series: With Lydia Matthews, Esther Clothing Brand.
The Nouveau Podcast
37 minutes
7 months ago
Episode 14: Local Series: With Lydia Matthews, Esther Clothing Brand.
Welcome back to The Nouveau Podcast, everyone! This week, I'm so thrilled to introduce a guest whose entrepreneurial journey has been truly inspiring to witness. Please give a warm Nouveau welcome to the incredibly talented Lydia Matthews! Our paths first crossed maybe back in 2020 or 2021, right around the time she started to build the amazing Esther Clothing brand, when she joined us as a vendor for our Sweet Baton Rouge Ultimate Tailgate. And since then, I've had the wonderful oppor...
The Nouveau Podcast
Stop selling stuff and start selling meaning. If your side hustle feels like it's drowning in a sea of competitors, you're missing the most powerful marketing tool you have: Your Values. This isn't about fluffy branding—it's about building deep trust that converts. When a customer buys from you, they aren't just getting a service; they are validating their own beliefs. Your Challenge: Can you clearly connect your core value (e.g., Simplicity, Transparency, Community) to a specific featu...
