Stop selling stuff and start selling meaning. If your side hustle feels like it's drowning in a sea of competitors, you're missing the most powerful marketing tool you have: Your Values. This isn't about fluffy branding—it's about building deep trust that converts. When a customer buys from you, they aren't just getting a service; they are validating their own beliefs. Your Challenge: Can you clearly connect your core value (e.g., Simplicity, Transparency, Community) to a specific featu...
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Stop selling stuff and start selling meaning. If your side hustle feels like it's drowning in a sea of competitors, you're missing the most powerful marketing tool you have: Your Values. This isn't about fluffy branding—it's about building deep trust that converts. When a customer buys from you, they aren't just getting a service; they are validating their own beliefs. Your Challenge: Can you clearly connect your core value (e.g., Simplicity, Transparency, Community) to a specific featu...
Episode 20 Local Series: With Ebony McCallister and Posh Pop
The Nouveau Podcast
41 minutes
2 months ago
Episode 20 Local Series: With Ebony McCallister and Posh Pop
This week on our Local Series, we're bringing you a story that's not just local, but truly inspiring and incredibly sweet! We sit down with Ebony McCalister, the incredible mom and guiding force behind Posh Pop Popcorn, a gourmet brand started by her brilliant daughters, Bailey Monet and Harper Juliet. You'll hear the full story of Posh Pop's journey from its humble beginnings in their kitchen during the pandemic to becoming a Baton Rouge sensation. We'll discuss their big moves, from selling...
The Nouveau Podcast
Stop selling stuff and start selling meaning. If your side hustle feels like it's drowning in a sea of competitors, you're missing the most powerful marketing tool you have: Your Values. This isn't about fluffy branding—it's about building deep trust that converts. When a customer buys from you, they aren't just getting a service; they are validating their own beliefs. Your Challenge: Can you clearly connect your core value (e.g., Simplicity, Transparency, Community) to a specific featu...
