Stop selling stuff and start selling meaning. If your side hustle feels like it's drowning in a sea of competitors, you're missing the most powerful marketing tool you have: Your Values. This isn't about fluffy branding—it's about building deep trust that converts. When a customer buys from you, they aren't just getting a service; they are validating their own beliefs. Your Challenge: Can you clearly connect your core value (e.g., Simplicity, Transparency, Community) to a specific featu...
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Stop selling stuff and start selling meaning. If your side hustle feels like it's drowning in a sea of competitors, you're missing the most powerful marketing tool you have: Your Values. This isn't about fluffy branding—it's about building deep trust that converts. When a customer buys from you, they aren't just getting a service; they are validating their own beliefs. Your Challenge: Can you clearly connect your core value (e.g., Simplicity, Transparency, Community) to a specific featu...
Episode 22: The Data Don’t Lie: Using Numbers to Fuel Your Mission
The Nouveau Podcast
15 minutes
1 month ago
Episode 22: The Data Don’t Lie: Using Numbers to Fuel Your Mission
In the second step of our Small Business Audit, we’re showing you how to look past simple sales figures and connect your data directly to your mission and core values. Your brand is more than just a product. We discuss how clear vision—like Sweet Baton Rouge®’s commitment to community and comfort—allows us to grow sustainably (like our 49% retail sales increase over 2024 YTD!) and confidently invest in marketing that matters. Remember: Marketing is saying one thing 100 times, not 100 things o...
The Nouveau Podcast
Stop selling stuff and start selling meaning. If your side hustle feels like it's drowning in a sea of competitors, you're missing the most powerful marketing tool you have: Your Values. This isn't about fluffy branding—it's about building deep trust that converts. When a customer buys from you, they aren't just getting a service; they are validating their own beliefs. Your Challenge: Can you clearly connect your core value (e.g., Simplicity, Transparency, Community) to a specific featu...
